| |
 |
|
|
Hi [First Name],
The digital marketer’s toolkit has included cookies as a critical component for years. These snippets of code that uniquely identify a user’s browser enable targeted advertising to follow consumers across websites, as well as a vast ecosystem of martech providers that collect consumer behavior data and make it available to marketers.
But cookies are increasingly under fire from consumers who want to protect their data and demand privacy. Browsers like Firefox and Safari have blocked third-party cookies since 2013. And in 2019, Safari started disabling all cookies after seven days, effectively eliminating the ability to use even first-party cookies to track Safari users over time.
If you’re a senior marketing leader, this complimentary whitepaper by SAS is right for you. It provides key insights on how to overcome the challenges of a third-party, cookieless world. It also explains the benefits of acquiring a multichannel marketing hub built for tomorrow, including how you’ll be able to:
| • | Reduce the time needed to make decisions – and increase marketing effectiveness; |
| • | Achieve greater predictive accuracy that improves customer experiences; and |
| • | Orchestrate personalised journeys across all touch points in real time. |
Download this Paper to learn how SAS Customer Intelligence 360 can help you optimise the customer journey.
|
|
|
|