Hi [First Name],

As an enterprise's applications, services, and API adoptions grow, managing identities (such as employees, vendors, partners, and customers) across internal, shared, and SaaS services become a significant challenge.

In the past, companies managed customer identity at the application level. This promoted an inconsistent customer experience, placed an inordinate burden on developers/staff tasked with login functionality or integrations, and exposed the organisation and its customers to security risks.

The reason for my call is that WSO2, the leading open-source integration vendor, is providing a complimentary asset to Australian IT and Security professionals like you who are looking to modernise and consolidate their customer identity and access management capabilities.

The report, Total Economic Impact™, was a commissioned study conducted by Forrester Consulting on behalf of WSO2, provides key benefits of deploying a flexible and cost-efficient Identity & Access Management solution (IAM), including: